Monthly Archives: April 2014

Career Prospects in emerging India

What do – Axis Bank, BrandComm, CityonNet, Coca Cola, Fairwood, Fiat, First Data, Future Brands, Hindustan Food & Beverages Ltd., GreeneStep Technologies Pvt. Ltd., IDBI Federal LIC. Ltd, Impact Assessment Management Services, Innocean, L&T, Magic 9 Media &Consumer Knowledge Pvt. Ltd., Maxel, Minority Brand Creation & Management LLP, Pramati Technologies, Shree Shankara Hospital, SPI, Triature, Compegence, Opulence Business Solution Pvt. Ltd, Rediff and Unisys – have in common?

They gave summer internships to all 47 students of the first batch of the PGDM program at MYRA School of Business, Mysore.  You may be going “Yeah, what’s the big deal? What are you guys bragging about? Every B School worth its salt gets its students summer internships. What’s so great? ”

We see, placing all 47 of our PGDM First Year students as a solid vote of confidence from industry for the thinking driving the MYRA School of Business. In this article we’ll talk about a few of these thought processes influencing what we do at MYRA.

We believe that increasing investments in India by foreign companies will increase the demand for trained managers. Here’s why.

Populations in developed countries like the USA, the UK, Canada, Germany, Italy, Japan, Korea and Spain are ageing. The US alone will have a quarter of its population in the retirement age bracket by 2025. Think about what this means for you as a youngster interested in a business career.

Retired people in developed countries tend to live longer, spend more on health care and medicines and tend to depend on fixed incomes. Also, children of retired people find themselves increasingly called on to help their parents financially. Thus, they set aside a portion of their monthly post tax income for parental support. What this means is that the money people have left to spend on goods and services is very likely to come under severe pressure. Over the next twenty years, companies in the developed world will find themselves forced to look for newer markets.

India offers these companies ample opportunities. Her population is among the youngest in the world. BTW, you represent India’s youth dominated population. As the current elections show, India is a vibrant, constitutional democracy. The growth in literacy and media industry in India have strengthened rule of law as the increasing anger and attacks on corruption demonstrate. Future Indian governments cannot afford to let foreign companies to simply import and sell their products and services. They will be voted out of power. The threat to political power will force the Indian political class to insist that foreign companies set up and run manufacturing plants in India as a means of generating employment opportunities for her bulging working age population.

The writing on the wall is clear –in the foreseeable future foreign companies will likely set up operations in India both in partnerships with Indian companies and on their own Asian companies, especially Japanese companies, are eyeing India as an alternative to China. Japan is heavily invested in the Delhi-Mumbai industrial corridor. The demand for trained managers by foreign companies in India thus shows signs of increasing significantly in the next ten years.

Ok, what about Indian companies? Will they too experience an expanded need for trained managers in the next ten years? You bet. You do not have to be a Nobel laureate to know that the demand in almost every product category will only increase in the next ten years. Take the wedding industry in India for instance. Hindu Newspaper estimates that the wedding industry is worth $40 billion a year ( The value chain in the wedding industry includes companies like the on-line dating, on-line matrimonial, wedding-planning, fashion, jewelry, transportation, hotels, decoration, catering, photography, music, choreography and religious support domains. The wedding industry is expected to clock a 30 per cent growth rate. Now think about the demand for managers that follows from such growth.

Take another less known product category – used cars. Guess who’s playing in this market ? Heard of Maruti True Value, Mahindra First Choice and Carnation? Maruti True Value is a Maruti Suzuki company, while Mahindra First Choice belongs to the Mahindra conglomerate. Carnation Auto was started by the former head of Maruti Suzuki. These companies together control 15 percent of India’s used car market, which has just begun to transition from unorganized to an organized market. Maruti True Value had 507 outlets in 349 cities in December 2013, up from 429 outlets in 245 cities in 2012. Mahindra First Choice added 100 new dealerships in nine months in 2013. Adity Kalra, (, quotes CRISIL research as forecasting that the used car market would be a Rs.1.5 trillion industry by 2017, clocking a 16 per cent growth.

We can go on and on. When you have a large youthful population like India does, sooner or later, economic growth is bound to get on a fast track. People need roti, kapda aur makan at a minimum. When there are more people, the demand for rotis kapada aur makan goes up. So does the demand for security, education, clothing, housing, sanitation, drinking water, health care, banking, roads, transportation, energy, entertainment, communications and the stuff we associate with everyday life. It is this demand which generates a need for trained managers.

At the MYRA School of Business, we are committed to supplying industry with young managers equipped to work with people from diverse backgrounds to deliver results consistently. Our AICTE approved two-year PGDM and one-year PGPX programs emphasize on developing the abilities of our students to think creatively, communicate clearly and act decisively. We see our job as creating managers any company – Indian or foreign – would want to employ. Our hand-picked faculty, our teaching methods, our practice of excellence combine to produce the MYRA experience for our students – one which enables them to grow as persons and professionals. We are a down to earth school committed to providing value for money. Check us out. Visit

Dr Naganand Kumar

Dr. Nagananda Kumar

Executive Director, MYRA School of Business

April 20, 2014

Life @ MYRA School of Business, Mysore

Rigour and Fun—all in one MBA

When people around us look for value for money in all their investments, I can safely say from my experience so far that MYRA falls under that category. What sets the college apart from the rest is the stellar faculty, a campus which defies the stereotype and a curriculum modeled on the concept of ‘Change and Transformation’.

My first impression of the college when I came across it was admittedly of hesitancy. The fact that I would be part of the founding batch and with no existing placement record made me think deeper on whether I was willing to invest a large amount on an MBA from MYRA. But MYRA’s vision to make it big in the world and their commitment towards that cause was what drove me to apply for the PGDM program.

The application process was seamless and I was called to the campus for a visit and an interview which was to be overseen by the chairperson Dr. Shalini Urs and Dr. William Verdini, the associate dean. The interview was focused on how I would add value to MYRA as a B-School. The questions were directed at me to judge me on my ability to think out of the box and my passion towards business.

Being a new B-School, MYRA could have chosen to focus on quantity rather than quality. But their desire to take in only those who would contribute to an excellent learning experience was something that impressed me. When I learnt that I was accepted into the PGDM program with a partial tuition fee waiver on the fee, I was fully convinced that this was an environment where I would thrive. With more MBA’s moving towards joining or creating startups post their degree, here was a chance for me to experience that right from day 1 of my PGDM.

My first week at MYRA was a memorable one as we were given a glimpse of how much MYRA was driven to being noticed around India when Mrs. Meera Sanyal, who held a top position at Royal Bank of Scotland and now a candidate for AAP in the Lok Sabha elections, was our chief guest for our inauguration.

We were then taken to Bangalore for a two-day team building exercise at The School of Leadership, where we got to know the pre-requisites that are required to be a part of a team. Here was where I met people who would go on to shape who I was over the next 8 months or so. At the end of the program, we were taken back to Mysore where for the rest of the week we were exposed to guest talks from industry experts such as Mr. Arun Nayyar, whom I had the pleasure of being addressed to during my time at Infosys.

My first module which was Leadership essentially confirmed the belief that I had when I signed up for the PGDM at MYRA as it was an experience like no other. There was emphasis on team work and out of the box thinking and with mapping those concepts learnt in class to real-life scenarios. We knew that this was only a feeler as there would be more such interactions in the months to come.

It is not every day that you are within arm’s length of people who have been educated at some of the best B-Schools in the world. For instance, anyone who is interested in finance would know who Professor Aswath Damodaran is. We had the distinct pleasure of learning Corporate Finance from one of his pupils at Stern School of Business, Professor Sreedhar Bharath. It made me, a person who before that course despised the financial industry, into a person who seriously considered taking finance as my specialization in the second year. Such is the impact these professors have on the students that at the end of the two weeks in which the course is covered, we were actually sad to see them leave. The course work is supplemented by talks from guest speakers who share their immense experience in the field which is invaluable to students. The CEO’s of GM and FIAT were among the many industry experts who touched base at MYRA.

MYRA’s emphasis on developing sustainable business solutions was evident from the moment we stepped onto campus as in each course, we were made to think on how these concepts could be used to implement such solutions. We had a chance to attempt that in the form of our sustainability projects at the end of the courses.

The college has spared no expense in accommodating the students in one of Mysore’s prime locations. With everything from eateries, cinema halls, grocery stores and playing areas within a stone throw’s distance from the hostel, I thoroughly enjoyed my experience being with the other members of the class where there was a mixture of fun and learning at all times be it 8 am or 3:30 am. We found ourselves working late into the night and still have time for a game of cards or Age of Empires on the computer to relax.

To top it—all of us have got our summer internships in companies that match functional areas of our interests and also geographies of our choice—from Axis Bank in Bangalore to Future Brands in New Delhi

At length, my experience here has been nothing short of memorable and although my first year has gone in the blink of an eye, the learning I received here will carry me in good stead for the rest of my life.


Srinivasan M

PGDM 2013-15, MYRA School of Business

A B School to Bet on

195000 FY students took the Common Admissions Test in 2013. This summer, 3665 of them will head to IIMs and XLRI to pursue their PGDMs.  The remaining 191335 FY students will need to decide what to do next.  This article is for them.

Getting an MBA is a big deal, anywhere in the world, and especially in India for young men and women who are ambitious, dream big and someday want to be CEO of a company. Economic Times reported on a study of the educational backgrounds of CEOs in the top 100 Bombay Stock Exchanges (BSEs). This is what they found:

  • 70 per cent of CEOs had a PG degree. The rest had Bachelor’s degree. No one among the top 100 BSE companies was without college education.
  • 45 percent of CEOs had Bachelor’s degrees in engineering and 20 percent had a Bachelor’s degree in commerce.
  • 78 percent of the BSE 100 CEOs with Bachelors in engineering went on to get their Master’s degree. Pretty much like Satya Nadella, who recently became the CEO of Microsoft, the global IT major.
  • The story gets even better. 64 percent of engineers with Masters Degrees went on to get their PGDM/MBA. Again like Satya!

Let’s assume you are reasonably well prepared for the FY examinations. Let’s say you‘ll get a first class Bachelor’s degree in engineering or commerce by summer. You are already ahead in the game. Do a Nadella. Get a Master’s degree, if you can. Then, get yourself a PGPX/ PGDM /MBA. What if you:

  • Cannot afford to study abroad or cannot go abroad because your family won’t let you?
  • Don’t want to do M.Tech if you are an engineering graduate or M. Com if you are a commerce graduate
  • Hate the very thought of spending  another year of your life attending CAT/XAT coaching so you can write these examinations again in 2014 and
  • Are totally determined to join the 2014-16 PGDM program.

I bet you are thinking “Where do I get my PGDM now that I did not get into IIMs and XLRI?” Allow me to help you answer your question as best and as honestly as I can.

Imagine a B school where students say:

  • I study in an AICTE (All India Council of Technical Education) accredited B School. It has partnerships with the Arizona State University and the Catolica-Lisbon School of Business. Our Dean and Associate Dean are from Arizona State University in Phonenix USA. I got a work-study scholarship.


  • Our Career Services Organization is unbelievable. It is our first year as a school. 43 of our class of 49 students have been placed in summer jobs. In companies like Fiat, Axis, Future Brands and IDBI! The PGPX placement brochure is being created. We hear that this 32 page brochure will be sent to 500 senior executives. All this for 9 students who make up the first batch of PGPX!


  • Our faculty is simply amazing! They got their Ph.Ds. from places like Stanford University, INSEAD and IIMA teaching us.  They teach in B Schools in universities like like Arizona State, Pittsburgh, and Michigan State in the US, Cambridge and LSE in the UK and Canterbury in New Zealand.  They come to India to teach us. The amazing thing is that they are down to earth and friendly people, always willing to answers questions and clear doubts students have.


  • We study one subject at a time for 15-21 days. We have a minimum of 30 classes per course. Each class runs 90 minutes. This is called Immersion Learning. I like it a lot. I can deep dive into a subject without distractions. I don’t forget what I learned in the previous session because it occurred a week ago. I have enough time to think, discuss readings with my classmates, clarify doubts and get my questions answered.


  • The best part of studying in this B School is that I am not a parrot. I am not forced to mug up and repeat the instructor’s slides, handouts or the text book. The focus of teaching is to get students to think for themselves. I am required to understand concepts, theories and frameworks and apply them to address real life problems. Courses in this B School challenge the mind. They do not test memory.


  • Our class sizes are small. The level of personal attention faculty showers on us – OMG, you’ve got to experience it to believe it. The downside is that there’s nowhere to run, nowhere to hide. You just have to study like there’s no tomorrow. There is no compromise on intellectual rigor and quality of academic work.


  • Our chairperson is a visionary lady who sets the pace and tone of work in our B School. She is committed to working on gender equality in the workplace. She launched the Women Achiever’s Hall of Fame in March this year. There are 14 women in our batch of 49 students. This is close to 28 percent of the class. Again, remember it is the first batch.


  • Our 10 acre campus is small and beautiful. It won an architectural award. Our classrooms are air conditioned and wired. We get pretty decent food. Our gardens and lawns are well maintained. Like our campus, our hostels are pretty awesome, one is for the ladies and the other is for gentlemen. We have air-conditioning, cleaning services, dining and 24×7 security.


Would you consider joining this B School?


If your answer is “Yes”, please visit our website If  you like what you see and read, write to me at giving your full name, phone number, percentage marks obtained in your Bachelor’s exam and your percentile in CAT/GMAT/XAT/GRE. I’ll email you back to suggest whether or not you should invest your time, effort and money in filling out and sending in your formal application. I look forward to receiving  your email.